Visual identity


Graphic guidelines and manual

The graphic manual comprises guidelines on how to communicate SciLifeLab visually, focusing on the logotype, typography, colors and a few other things. By following these guidelines, we communicate the SciLifeLab brand in a qualitative, effective and coherent way – all of which contributes to a stronger brand. For that reason, it’s key we all follow these guidelines.

The manual is produced by the SciLifeLab Communications Office and if you have any suggestions or questions, you’re welcome to contact us at news@scilifelab.se.

SciLifeLab Graphic Manual (available for download)

The SciLifeLab logotype

The SciLifeLab logotype should be included in all communications where SciLifeLab is the sender. There are four versions:

  • Black base, ‘Life’ in green
  • All black
  • White base, ‘Life’ in green
  • All white

The logotype should not be modified in any other way than these versions.

The versions with ‘Life’ in green should be used as far as possible, as it includes the brand color which is an established part of the SciLifeLab identity. Nevertheless, always choose the version that enables the highest readability.

Please note! The logotype has a new green shade as of October 2019. Make sure you’re using the updated version by downloading it below.

SciLifeLab logotype_png (ZIP-file available for download)

Typography

SciLifeLab’s typefaces are Lato and Lora. In internal communications, Arial and Times can be used as replacement if Lato or Lora is missing. In external communications, we always use Lato or Lora.

Lato is suitable or shorter texts – headlines, captions and brochures.
Lora is suitable for longer texts – bodytexts and articles.

Both typefaces can be downloaded for free at:

Please see more usage recommendations in the Graphic Manual.

Colors

Brand colors

SciLifeLab’s brand colors are Lime, Teal, Aqua and Grape. Lime is the main color, and the other colors can be combined freely with it (however, Grape should be used modestly as a ‘color pop’ or on smaller details).

The 100 % tints are the main shades to use, but there are also lighter tints in 25, 50 and 75 %. These tints are equivalent to opacity of 25, 50 and 75 % which can be used as well.

Complementary colors

White, black and gray can be used freely. There are three suggested gray shades but any shades of black 5-90 % can be used.

The colors can be accessed in the Graphic Manual or via the attached image.

Templates

As SciLifeLab’s graphic profile has been updated recently, the templates are being updated as well. The templates will be posted below as they are finalized.

Word documents
Powerpoints (currently only available in Times and Arial) 
Business cards
Employee at Uppsala University

Employees at Uppsala University can order SciLifeLab business cards and name badges in the university’s order portal at Åtta.45. Access the portal via Uppsala University’s Staff Portal, choose “Ordering business cards”. Once inside the order portal, choose “SciLifeLab” from the left side menu, the product you’re interested in, and follow the instructions.

Employee at Karolinska Institutet, KTH Royal Institute of Technology or Stockholm University

If you belong to SciLifeLab and Karolinska Institutet, KTH, Stockholm University or a SciLifeLab infrastructure unit outside the host universities you can order business cards here.

Choose “Logga in till US-AB Portalen” and choose “SciLifeLab”. Klick on “Register new account”. Once your account has been created and you are logged in, choose “Visitkort” at the top left of the page. Choose how many cards you wish to order and fill in your contact information in the next step. In the field marked “Reference ID” you should fill in your personal invoice reference number connected to your university.

Please note: the cost for business cards are not covered by central SciLifeLab but has to be payed by your research group or facility.

Other templates

More templates will be posted as they are finalized. For templates on roll-ups or folders, please contact news@scilifelab.se.

Original production and printing of information material

If you would like to print information materials or develop graphically designed products, please use your university’s procured agencies. E.g.:

  • Uppsala University – Zellout. Contact person: Marianne Hjertström (marre@zellout.se, 070 815 85 99).
  • KTH Royal Institute of Technology – Prime. Contact person: Tony Forsberg (tony.forsberg@primegroup.com, 073 355 06 28)

SciLifeLab’s Communications Office is happy to advise on any printing and graphic productions. If you have any questions, please contact us at news@scilifelab.se.