Last year, SciLifeLab was referenced in hundreds of news articles, both in international and Swedish editorial media, and thousands of social media posts.
SciLifeLab frequently occurred in both Swedish and international media in 2020. A lot of these news articles were, of course, concerned with research linked to the COVID-19 pandemic. As seen below in the word cloud – the 50 most frequently used keywords in these articles – the top word in the international articles was “medivir”. The “medivir” articles portrayed the collaboration between the Drug Discovery and Development Platform (DDD) at SciLifeLab and Medivir AB, with the aim to find potential inhibitors of SARS CoV-2.
The same tendency can be seen in the Swedish news articles. The most frequent word used there was “avloppsvatten”, wastewater, and likely concerned tracking COVID-19 development by testing wastewater. Both “covid-19” and “corona” were other top words.
In total, 798 news articles in Swedish editorial media and 496 in international editorial media referenced SciLifeLab. The articles in Swedish media had 79,142 interactions, such as likes and comments on Facebook, and 1,727 on Twitter. In Swedish print press, the number of articles from the outlets with the biggest reach were: Svenska Dagbladet (10 articles), Dagens Industri (9 articles), and Dagens nyheter (9 articles).
As for social media, the number of posts talking about SciLifeLab on Twitter, Facebook and Instagram totaled 8,608, from 4,146 unique users. These posts had 36,539 interactions. The top five hashtags used in twitter posts mentioning SciLifeLab were #CryoEM (207), #SciLifeLab (186), #bioinformatics (115), #systemsimmunology (113), and #humanimmunology (101).
Tip of the iceberg
Since researchers at SciLifeLab are often referred to in the media with only their university affiliation, only a fragment of the projects SciLifeLab researchers are engaged in are picked up in these statistics. Therefore, we strongly encourage our researchers to affiliate with SciLifeLab when interviewed in the media, so that the statistics become more accurate – and so that we can help spread the research even further.